Why Websites Need Professional Photography

Professional Photography

Whether you sell a product or service, professional images (product or corporate photography) on your website can be the difference between a sale and someone going to your competitor. Forget generic stock images and look to invest in creating high quality photography.

As a corporate photographer in Northern Ireland, I always pitch our corporate photography as an investment not just an expenditure.

Here are some statistics from Medium.

The Numbers Don’t Lie

Studies show that people take in 80% of what they see and 20% of what they read.

75% of online shoppers rely on product photos when deciding on a purchase.

70% of companies invest in content marketing.

Corporate photographer northern ireland
Professional Photography is important for many reasons

10 Reasons To Invest In A Good Photography

First Impressions:

Professional images create a strong first impression. High-quality visuals convey professionalism, credibility, and attention to detail, which can significantly influence potential clients’ or customers’ perceptions.

Brand Identity:

Consistent and high-quality images help establish and reinforce brand identity. They ensure that the visual representation of your brand aligns with its values, mission, and messaging, making it more recognizable and memorable.


Professional images are more likely to capture attention and engage your audience. They can increase the time visitors spend on your website, social media pages, or marketing materials, leading to higher interaction rates and better engagement metrics.

Trust and Credibility:

High-quality images enhance trust and credibility. Customers are more likely to trust a business that presents itself professionally through quality visuals, as this indicates a commitment to excellence and attention to detail.


Images can convey complex messages quickly and effectively. Professional photos can illustrate product features, company culture, or service benefits more clearly and compellingly than words alone.

Competitive Advantage:

In a crowded market, professional images can give you a competitive edge. Businesses that invest in quality visuals stand out from those that rely on low-quality or generic stock images, attracting more customers.

SEO and Online Visibility:

High-quality images can improve SEO performance. Properly optimized images (with alt text, captions, and relevant file names) can enhance your website’s visibility in search engine results, driving more organic traffic.

Conversion Rates:

Good images can directly impact conversion rates. For example, e-commerce sites with high-quality product photos tend to have higher sales because customers can see the product clearly and are more confident in their purchase decisions.

Social Media Impact:

Social media platforms are highly visual. Professional images can significantly boost your social media presence, increasing likes, shares, and followers. Engaging visuals are more likely to go viral, expanding your reach.

Emotional Connection:

Images can evoke emotions and create a connection with your audience. Professional visuals that resonate with your target market can build loyalty and foster a deeper emotional bond with your brand.

In conclusion, investing in professional images is a strategic decision that can enhance your brand’s image, increase engagement and trust, and ultimately drive business success.