The Viral Video – How To Take The Internet By Storm

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It’s been a heck of a week for viral video content on social media.

The ‘hawk tuah’ girl and Wandsworth Prison have been the hot topic of conversation – and not for good reason.

Rumours have circulated that ‘hawk tuah’ girl is the daughter of a Pastor and the woman involved in the Wandsworth scandal was arrested on Saturday.

While both pieces of video content were probably never intended to go viral or in the latters case, be seen by the public, it shows how out of our control social media can be.

Research shows that video content now has the potential to reach 92% of the population worldwide.

It’s a question that has been asked nurmerous times over the years when people enquire about our videography service and seen it in client briefs – “We want to create viral content”.

Therefore the simple answer is you can’t create viral content. However you make content in the hope it goes viral.

So how can we make GOOD content that has the potential to go viral?

Quality Video Content

Engaging and Entertaining: Content that is funny, heartwarming, or shocking tends to get more attention.

Relatable and Shareable: Videos which resonate with a wide audience or tap into universal emotions will be shared more.

Unique and Creative: Original ideas and creative execution stand out among the vast array of online content.

Videos Create Emotional Impact

Equally importanrt is content that evokes strong emotions, whether laughter, joy, awe, or even anger, can prompt viewers to share the video.

Timing and Relevance

Trends and Current Events: Videos that align with current trends or major events can quickly gain traction.

Seasonal Content: Content related to holidays or seasons can be more engaging during specific times of the year.

Social Media Platforms

Algorithms: Understanding how algorithms on platforms like YouTube, TikTok, Facebook, and Instagram promote content can help in tailoring the video for maximum exposure.

Engagement Metrics: For example, high engagement in the form of likes, comments, and shares can signal algorithms to promote the video further.

Optimization

SEO: If you use relevant keywords, hashtags, and descriptions can help videos get discovered through search.

Thumbnail and Title: Attractive thumbnails and compelling titles can increase click-through rates.

Distribution and Promotion

Influencers and Collaborations: Partnering with influencers or collaborating with other content creators can expand reach.

Cross-Promotion: Sharing the video across multiple social media platforms and encouraging friends and followers to share can amplify its reach.

Paid Promotion: Investing in ads can boost visibility and reach.

Audience Engagement

Community Building: Engaging with viewers through comments and creating a sense of community can encourage shares.

Calls to Action: Encouraging viewers to like, comment, and share can increase engagement and visibility.

Luck and Timing

Virality is Unpredictable: Despite best efforts, the element of luck plays a significant role. Sometimes, the right video at the right time can capture the internet’s attention unexpectedly.

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