Why Websites Need Professional Photography

Professional Photography

Whether you sell a product or service, professional images (product or corporate photography) on your website can be the difference between a sale and someone going to your competitor. Forget generic stock images and look to invest in creating high quality photography. As a corporate photographer in Northern Ireland, I always pitch our corporate photography […]

5 Top Tips From Our First Digital Futures Forum

videographer northern ireland

Last Friday we held our first Antrim Chamber Digital Futures Forum event at the Old Courthouse in Antrim. The theme was looking at how digital is transforming how we do business. In partnership with Antrim & Newtownabbey Borough Council, we brought together speakers from the world of sport, PR and recruitment. They included Ulster Rugby, […]

Social Media Pitfalls For Business Owners To Overcome

social media northern ireland

If running a business wasn’t stressful enough, digital marketing has added another layer of complexity to our working day. Some companies are great at social media thanks to outside agencies or whizz kid employees, but many fail to get the basics correct. A whopping 93% of businesses surveyed said they were active on social media. […]

Embracing AI: Revolutionizing Digital Marketing in the UK

The field of digital marketing has undergone a profound transformation with the emergence of Artificial Intelligence (AI). From tailored advertisements to predictive analytics, AI is reshaping the way businesses engage with their audiences. AI empowers marketers to create highly personalised experiences for their customers. By analysing vast amounts of data, AI algorithms can identify customer […]

Funding Options and Resources To Unlock Local Business Potential

small business northern ireland

Embarking on a business venture in Northern Ireland can be exhilarating, yet daunting, especially when it comes to financing. Fortunately, Northern Ireland boasts an array of funding options tailored to various industries and stages of business development. At the end of last year, a £70m fund was announced by the British Business Bank to support […]

How Enterprise Agencies in Northern Ireland Propel Your Business Forward

For businesses seeking to expand their horizons, the support and resources provided by enterprise agencies in Northern Ireland prove invaluable. These agencies serve as catalysts for growth, offering a myriad of support services tailored to empower businesses across various sectors. One of the primary advantages of partnering with enterprise agencies lies in their expertise in […]

Why Diverse Skillsets Drive Success

Diverse team worknig together

The success of any team hinges on the diversity of skills among its members. A harmonious blend of various skillsets doesn’t just make a team well-rounded; it propels it towards unparalleled success. Diverse skillsets mean diverse perspectives. When individuals bring different skills and experiences to the table, problem-solving becomes a collective effort. A team equipped […]

Adding Value to Client Work as a Content Creator

Whilst being creative and producing pretty images is all part of the job, what added value can you bring to a client project? What sets you apart from the other guy? How can you connect clients? Here are some thoughts of my own, a content creator with a decade of experience in the PR & marketing […]

Is There Really No Such Thing As Bad Publicity?

Good PR, bad PR? Does it really matter? The latest publicity stunt to get people talking took place in France last mothh, when a giant purple truck was seen driving along the street of Paris “snorting cocaine”. Branded with Netflix and GRISELDA it was to promote said show as it launched on the streaming platform. […]

Is Nostalgia Reigniting Our Interest in TV?

Saturday 13th January heralded the return of one of the most beloved shows of the 90s – Gladiators. It was the second reincarnation of the show since the days of Wolf and Hunter, pulling in an impressive 6m viewers. It’s not the first show to come back after such a long hiatus. It has bucked […]