5 Top Tips From Our First Digital Futures Forum

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Last Friday we held our first Antrim Chamber Digital Futures Forum event at the Old Courthouse in Antrim. The theme was looking at how digital is transforming how we do business. In partnership with Antrim & Newtownabbey Borough Council, we brought together speakers from the world of sport, PR and recruitment. They included Ulster Rugby, Honeycomb Jobs and RNN Communications.ย 

Businesses were warned that they must embrace the digital world or face being left behind their competitors.

Some of the benefits of moving to a digital business model included: cost savings, retaining staff, better brand awareness, increased sales and becoming more environmentally friendly.

Here are five key takeaways from the event:

๐Ÿญ) ๐—ก๐—ฎ๐˜ƒ๐—ถ๐—ด๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—–๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜…๐—ถ๐˜๐˜†:

Riki Neill from RNN Communications emphasised the complexity of the digital landscape and the speed in which itโ€™s moving. ย She advised local businesses to utilise the Digital Grant Fund from ANBC to bring in experts for guidance on business needs.

๐Ÿฎ) ๐—˜๐—บ๐—ฏ๐—ฟ๐—ฎ๐—ฐ๐—ฒ ๐—–๐—ต๐—ฎ๐—ป๐—ด๐—ฒ ๐—œ๐—บ๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฎ๐˜๐—ฒ๐—น๐˜†:

Damian Kelly, shared Ulster Rugby’s transformative journey with CRM and data analytics. He highlighted how understanding their customers better led to improved content personalisation, increased retention and higher sales. His message: “If you didnโ€™t start yesterday, start today!”

๐Ÿฏ) ๐—˜๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฒ๐—ป๐˜ ๐—จ๐˜€๐—ฒ ๐—ผ๐—ณ ๐—”๐—œ:ย 

The potential of AI and tools like ChatGPT to boost efficiency was a hot topic. The consensus was clear. These technologies can be powerful, but only if you have enough of an understanding of your area and business to effectively critique and leverage their outputs.

๐Ÿฐ) ๐—ฃ๐˜‚๐—ฟ๐—ฝ๐—ผ๐˜€๐—ฒ-๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†:

Nuala McClinton, HoneyComb Jobs reminded us that the goal of digital transformation should be clearly defined. Whether it’s streamlining internal processes or enhancing customer experience.

๐Ÿฑ) ๐—˜๐˜…๐—ฝ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฅ๐—ฒ๐—ฎ๐—ฐ๐—ต:

The panel also touched on the unprecedented opportunities available today for storytelling through digital channels. Itโ€™s crucial to focus on storytelling over selling, and not to shy away from engaging with your audience.